Drop 001 · Collection · 30/05/2026
Why not me?
Elevated streetwear where the product backs the price. The uniform of the ones who refused to lose.
Manifesto · I.
A Ferrari runs on premium fuel.
So does your body. Feed it well. Dress it well. Honor the machine you were given.
Founding collection · Drop 001
Three pieces.Endless meaning.
A note on numbersLimited drop
Lookbook · Drop 001
Shot in silence.
01 / 04
Philosophy · II.
Each piece carries its own vibe, own story, and own identity. So what is yours?
1% is not only a clothing brand. It is a signal. It is a uniform for the one who refuses to lose.
It is not given — it is earned.
— Chris Nguyen, founder
First access · No noise
Join the Community.
First access. Founder notes. Forty-eight hours before the public.
No spam · One percent only